THAT'S MY MANTRA.
Born in Columbia, MDRaised in Weston, CTSchool Savannah College of Art and Design (SCAD)Hero Steve JobsCamera It's ComplicatedBucket List #1 Skydiving in South AfricaBucket List #2 Hug Oprah WinfreySong "Fast Car" by Tracy Chapman
I believe in creating change. In my personal everyday life and in the work I create. As advertisers, our job is to be storytellers and culture influencers. Every opportunity that a brand has to connect with the consumer, needs to be carefully crafted with human behavior as top of mind. I strive to create work that engages people in a new way, while positively influencing their lives by delivering content that is truthful and natural. Apple and Nike deliver on this message time and time again. Apple is not a technology company, they are lifestyle and wellness company. Through their products and their brand promise, they truly strive to help make your life better. They think about the users experience from the moment someone sees an ad, to the point of purchase and even further. Their ads are fresh, simple, and fun, making people want to engage in their content. More brands are doing this today, but there is still a long way to come. Every story that a brand tells can have a deeper meaning and purpose that has the potential to positively influence culture. I am excited to be a part of this new wave of thinking in Advertising and to continuously push the envelope and re-define possible.