BRIAN LAMY

Art Director

AMERICAN RED CROSS

BLOOD FOR LIFE PLUS ONE CHALLENGE.


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the details

Created May 2014
Responsible for Art Direction and Copywriting

The American Red Cross supplies about 40% of the Nation's blood supply. 75% of the blood donations come from college students. During the summer months, blood supply is in shortage because college students are on break.

the big idea

Create competition between rival colleges to get students energized to earn points for their school by donating blood and getting their family and friends involved during the summer when they go home.

microsite | online experience print and outdoor ads
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