BLOOD FOR LIFE PLUS ONE CHALLENGE.< BACK TO WORK
Created May 2014Responsible for Art Direction and CopywritingThe American Red Cross supplies about 40% of the Nation's blood supply. 75% of the blood donations come from college students. During the summer months, blood supply is in shortage because college students are on break.
Create competition between rival colleges to get students energized to earn points for their school by donating blood and getting their family and friends involved during the summer when they go home.