Reimagining Self-Care

For Soulo

Bath and beauty products are traditionally designed to help you do one thing: relax. But we wondered, what if each product could help you feel all different types of feelings?

Enter, Soulo—a sensorial experience to help you feel their feelings.

Logo

Soulo Logo
 
 

Colors

Soulo Logo
Soulo Logo
 
 
 

We designed packaging that puts the ingredients front and center, while still looking nice on any counter.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Bath goers can complete their self-care experience with curated playlists on Spotify.

 
 
 
 
 

Created on the Shopify platform, we brought the site to life using imagery and colors that support neurodivergent minds.

 
 
Let’s talk about the power of gratitude. When you turn this into a daily practice, it can have the power to transform your life. Swipe through to unlock the magic! ✨🙏 #Gratitude #Thankful #Blessed #GratefulHeart #AppreciationPost #PositiveVib
Just a reminder, you’re not asking for “too much”. You aren’t expected to go through life alone. ❤️ Here’s how to ask for help when you’re having a hard day, need to talk through something, or just have someone lis
“Scents for your senses!” Okay we love youuu. ❤️ Our candles are made with natural essential oils to help induce specific feelings—like the feeling of hitting a refresh button. 🔄 #candle #natural #essentialoil #mentalhealth #feeli
Our first IRL pop-up is here, just in time for that special day that’s all about loveee. Come say hello and shop all weekend long from 11am-6pm @artistsandfleas in Williamsburg at 70 N 7th St in Brooklyn, NY. See you this weekend, lovers. ❤️
This really helped us get through last week and get comfy when we were uncomfy. Hope it helps you too. Here’s the thing, some weeks will be harder than others, that is just how life goes—it’s a series of ups and downs. On the hard
It’s that time of year where @spotify lets it be known that we can’t hide from our feelings. 🙃 Especially you, @taylorswift listeners. #SpotifyWrapped #Spotify #Wrapped #2022 #Music #Feelings #Memes #Meme #Relationships
We don’t love the smell of artificial fragrance, so everything we make is made with 100% non-GMO essential oil, from fresh lavender. That’s it. But we didn’t stop there—enjoy curated music and reflections, to help you feel re
 
 

Tags: Art Direction, Branding, Copywriting, Creative Strategy, Digital Design, Digital + Social, Facebook, Graphic Design, HTML + CSS, Instagram, Photography, Website Design, Squarespace, UI/UX Design, Visual Storytelling