BRIAN LAMY

Art Director

LIFESAVERS

QUIT PLAYING IT SAFE #BADASSCHALLENGE


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the details

Created October 2015
Responsible for Art Direction and Site Build (HTML, CSS, Javascript) in partnership with Rachel Block. Copywriting by Rachel Block.

Lifesavers Mix O Reds Sours Candy are a punch of something different. Millennials are bold and daring on all forms of social media, besides LinkedIn.

the big idea

Stand out "in a world of reds" by taking the #badass challenge to showcase your more interesting side.

microsite | online experience
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ALL RIGHTS RESERVED