BRIAN LAMY

Art Director

PUR GUM

A GUM WITHOUT ALL THE SIDE EFFECTS


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the details

Created February 2015
Responsible for Art Direction and Copywriting

Pur Gum is a unique product on the market because it does not contain aspartame, which almost all sugar-free gums have. There are many long term side-effects of consuming too much aspartame.

the big idea

Poke fun at the obvious side effects of aspartame that other gum companies and manufacturers fail to mention.

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