BRIAN LAMY

Art Director

WARBY PARKER

#FITFORME DIGITAL EXPERIENCE


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the details

Created November 2015
Responsible for Art Direction and Site Build (HTML, CSS, Javascript) in partnership with Rachel Block. Copywriting by Rachel Block.

Warby Parker is a fast emerging brand, selling stylish prescription glasses online, for a fraction of the competition, (also know as LUXOTICA). But there's a problem. When your final pair of glasses arrive, they don't always fit your face properly.

the big idea

Create an online experience using facial recognition software that will recommend five pairs of glasses based on facial structure and have the final pair of glasses fit perfectly.

microsite | online experience
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