Love Your Vulva
For Love Wellness
We aren’t born ashamed of our bodies. Our culture teaches us that our natural body is not okay through an endless pursuit of douching, spraying, plucking, waxing, and even surgeries. But what if we aren’t actually broken?
Love Wellness is here to help us lean into self-acceptance with a product that lets you be you. It’s time to unlearn what society has taught us a vulva should be and instead love your vulva.
First, we teased out the new campaign with videos that left people curious about vulvas.
On Valentine’s Day, we launched with a Vulva Love Poem on Hulu TV and YouTube.
Most importantly, we created a larger than life vulva. Because why not be a little extra?
Credits:
Agency: The Major Behavior
Client: Love Wellness
Creative Director: Ken Erke
ACD, Art Director: Brian Lamy
ACD, Copywriter: Rachel Block
Art Director: Rachel Warner
Executive Producer: Mary Cheny
Director: Soleil Denault
Production Company: L’ÉLOI
Tags: Art Direction, Branding, Broadcast, Creative Strategy, Digital + Social, Online Video, Visual Storytelling, Digital Design, Graphic Design, Print Design, YouTube, Instagram Story, Facebook, Pinterest, Website, Email Marketing, UX/UI, User Experience Design