#ShareASquare
For Cottonelle
When the store shelves became empty and people were scrambling to find normalcy, we needed to send a message of hope and bring people together. So we asked everyone to #ShareASquare, because there’s no limit on generosity.
In the News
Cottonelle’s simple coronavirus ad encourages people to ‘share a square’ –AdAge
Cottonelle Discourages Toilet Paper Hoarding in New Campaign –AdWeek
FCB shows how it rolls with toilet paper public service ad –Crain’s Chicago Business
Cottonelle Wants To Remind TP Hoarders Of Their Humanity With 'Share A Square' Campaign –Dieline
Cottonelle's #ShareASquare Campaign Brought Both Money & Toilet Paper to United Way –Our Community Now
Tags: Art Direction, Broadcast, Creative Strategy, Online Video, Visual Storytelling